Dissemination & Communication

ICoRSA offers six core services: brand strategy and identity, web design and development, communications strategy, social media management, content direction and copywriting, and paid social and performance marketing. Each service can be delivered standalone or combined into a full communication programme depending on the organisation’s needs.

Brand strategy defines positioning and messaging architecture before any visual work begins, so the identity, tone and guidelines that follow are built to hold up under pressure, in new markets, and across every channel. A logo alone cannot do that; strategy gives the visual identity a reason to exist and a framework it must stay consistent with over time.

No. ICoRSA builds websites for the user first, the brand second, and the developer never again, meaning the site is clean, fast, and structured so your team can make small updates without ongoing agency dependence. Larger builds or new functionality can still be supported on request, but day-to-day edits are designed to be self-managed.

A communications strategy covers internal stakeholder messaging and external campaign frameworks, aligning both around objectives that matter to the organisation rather than generic best practice. It sets the audiences, key messages, channels and timelines that every subsequent piece of content and social activity should follow.

ICoRSA develops platform strategy and content for LinkedIn, Instagram, X, and YouTube, tailoring format and tone to each channel rather than repurposing the same post everywhere. The focus is on building authority for the organisation, not just keeping the account active.

Content direction and copywriting covers web copy, social posts, reports, pitch decks, and campaign assets, all written with sharp, purposeful language rather than filler text. Every format is treated as part of the same brand voice, so a report and a social caption still sound like they come from the same organisation.

Paid social and performance marketing campaigns on Meta Ads and Google Ads are reported on cost per lead, return on ad spend, and customer acquisition cost, not likes and reach. Every campaign is built around one goal: measurable return, so budget decisions can be made on real numbers rather than vanity metrics.

Yes. ICoRSA’s dissemination and communication services are built with research organisations and international, project-based consortia in mind, covering brand consistency across partners, multilingual and multi-audience messaging, and reporting formats suited to funder requirements. This sits alongside ICoRSA’s separate expertise in stakeholder engagement and Living Labs for Horizon Europe projects.